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How A Stay At Home Mom Made Over $600 Online Without A Computer

A Must Watch!

Video shares how a stay at home made over $600 online without a computer with the Easy Cash Code System.

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Why Your Business Needs SMS Marketing

Why Your Business Needs SMS Marketing

In this video a talk about why it is crucial that your business use SMS Marketing. If you want to experience an 90+ open rate, than you must implement this into your marketing strategy going into 2017.

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To Your Success,

Steve Clausell

Steve Clausell

Easy Cash Code-How To Create Multiple Income Streams

Easy Cash Code-How To Create Multiple Income Streams

Multiple Income Streams

In this blog post I share how to create multiple streams of income with Easy Cash Code. Why multiple income streams you may be asking? Because relying on one income steam in my opinion, is a dangerous way to live in this day and time. Yes, it’s ok to have a job that generates an income for you to take care of your family.

 

But…

What happens when that income stream dries up because of a job loss, company closure etc…I’ve been there. I remember years ago when I lost a job the paid me almost $90,000 per year. When that happened, everything in my life was affected…lost my house, car and possessions. That was a very tuff time in my families livelihood. Back then I didn’t have the mindset to develop multiple streams of income.

 

 

So with that being said, let’s discuss the relevance and need to have more the one income stream. During that terrible time I my life, if I had a multiple income streams coming into my household, I would not have lost everything. Now keep in mind that I’m not talking about going out to get several jobs to make this happen. You can do that if you want. but I don’t recommend it.

 

 

This is what I recommend…

 

I recommend that you use a system or multiple income stream producing system to make this happen for you. This method will allow you to keep your main source of income (job) and create other streams that will assist you in meeting your financial obligations. Would an extra $250, $500 or $1000 make a financial impact in your life?

 

 

Here’s The System…

The system that I want to introduce is called the Easy Cash Code system that creates 4 income streams. Easy Cash Code is just a generic marketing funnel system. Basically, it is a complete system that comes complete with capture pages & marketing training.  All paid members get full resell rights and can add their own primary network marketing or affiliate marketing company into the system to increase their cashflow.  Just attach your autoresponder account to generate leads and build your email subscriber list. Currently, Easy Cash Code is compatible with Get Response and Aweber. Refer other people to use the Easy Cash Code marketing system and earn 100% commissions and build multiple streams of income.

 

In A Nutshell…

 

You simply promote one link for multiple income streams. The first income stream is the Easy Cash Code system itself for $18 One-Time. The second income stream is National Wealth Center. This is an educational based program that I will won’t cover in detail on this blog post. (I have a full review of this opportunity in another blog post) The third income stream is Cascade Card. The final is any business of your choice.

 

Yours Truly,

Steve Clausell

Steve Clausell

How To Get Your Emails Into Gmail’s Primary Inbox

Inbox Gmail

 

Gmail’s Primary Inbox

 

 

In this blog post I want to share what I’ve learned about how to get Emails Into Gmail Inbox. There are three sections on the Gmail inbox that make up where your emails will land when you receive them:

 

  1. Social: messages from social networks, media-sharing sites, online dating services, and other social websites
  2. Promotions: deals, offers, and other marketing emails
  3. Primary: person-to-person conversations and messages that don’t appear in other tabs

 

 

Google automatically sorts your inbox into these tabs using its special algorithms. The tabs do give you a convenient way to automatically sort your inbox according to Gmail’s preset categories and get notifications at a glance for when new emails come in. The social tab is not so much of a problem. it is cut a dry as to what will land in there. The challenge is getting your email’s into your prospects Gmail Inbox.

 

Here Are Some Tips for You…..

Emails Into Gmail Inbox

 

Tip # 1

Keep it Informative

It’s natural to want to pitch your products whenever you send out an email. If you do that, though, your emails are going to end up in the Promotions tab each and every time. Instead of going crazy with promotions, send out informative emails that don’t scream “Promotional Material.” Send something that you have learned, or something about your life’s story.

Tip # 2

Go with a Single Link

Gmail analyzes the number of links in emails when determining where to file emails away. If your emails have multiple links, there is a good chance you’ll end up in the Promotions tab. To be on the safe side, stick with a single link in the body of the email. This adds an additional benefit to your email marketing campaign as well. It helps you create a focused, click-worthy campaign. Research shows that emails that have a single call-to-action have higher conversion rates.

Tip #3

Create Emails that Read Like Personal Notes

I’ve noticed that marketing emails that land in my inbox look a lot like personal emails. If I don’t look closely, I could almost be fooled and think they’re from a friend.When you create a personalized email it will you to the next level. If you do this the right way, two things will happen. First, of course, your messages will end up in Gmail inboxes, which is the Holy Grail of email marketing.Second, your conversion rates are going to increase.The amount they increase depends on how good you are at this. If you’re great at it, expect to see your conversion rates go through the roof. Just ask the marketing team at Artbeads.com. They sent a targeted offer to one of their email segments and their conversion rates grew by 208%.

 

Tip # 4

Send Content People Are Looking For

Here’s the sad fact: Sometimes, you can do everything right, and your email will still end up in the Promotions tab.That is just the way it goes.Fortunately, you can combat this by sending content that people are looking for.Let me explain. I subscribe to countless lists. If I were to go through email, I would probably find that I’m on 30 or so different lists.Do you know how many lists I actually care about?Two.I know when the emails are coming in from those lists, and if I can’t find them, I look in my Promotions tab. Then, I drag them over and add them to my inbox. Once I do that, Google knows that I want them in my inbox. If you can create emails that people want to read, they’ll make sure they receive them in their inboxes.So how do you create emails that people want to read?Include tips, tricks, and useful information that people don’t get anywhere else. Make your emails the go-to place for inside information.

To Your Success,

Steve Clausell

Steve Clausell

How To Make An Image Clickable

How To Make An Image Clickable

This video is about how to make an image clickable

Steve Clausell

Steve Clausell

How To Turn Email Subscribers Into Customers

How To Turn Email Subscribers Into Customers

Email Subscribers Into Paying Customers

How To Turn Email Subscribers Into Customers

So you’re starting to get subscribers on your email list. You’re drawing them in with great content and a series of opt-ins that promise solutions to their problems. So how do you turn subscribers into customers?

 

 

So What’s Next?

It’s all well and good having an email list bursting at the seams, but what’s the point if you’re not able to turn those subscribers into customers?

For any small business, the key goal of an email list should be creating connections and, during that process, you should pick up customers.

It’s really not enough to sign people up onto your list and then just hope, pray, and wish they buy something from one of your unconnected blasts you send out every now and again.

You’d think businesses would be done using this tactic. They should know Customers want to build a relationship with a brand and feel like the business totally gets them and their pain points. This is how you can turn your subscribers into customers.

Sounds a bit abstract right? Build relationships = avid fans and customers.

But how do you get to that point? How do you start building relationships with your subscribers in a way that makes them want to hit that “buy” button? How do you continue connecting with them over a long period of time?

Today, I’m going to delve into three key ways you can do this. These strategic techniques are becoming more and more common in the email marketing world because they work. Because they create connections and resonate with prospects.

  1.  Nurture Your Subscribers

This also sounds a bit abstract, right?

Let’s dig deeper into what nurture really means when it comes to email marketing.

Think about it this way. Would you be more likely to buy from a business who hit you with a sales email three months after you subscribed?  Or, would you be more likely to buy from a business who emailed you once a week with thoughtful emails, and then hit you with one or two soft pitches a couple of weeks later?

I think I can take a guess at your answer.

Nurturing is about three things:

  1. Being consistent with your messages. This means sending regular emails and being consistent with your tone and what you send. If you start sending friendly, colloquial emails about dog toys and then suddenly switch to sending corporate emails about finances, your subscribers are going to be confused and lose trust in you.
  2. Understanding your subscribers’ needs. This means knowing what it is your subscribers need help with. Then you have to send them emails that show you understand their issues and that offer solutions to those problems.
  3. Focusing on your subscribers, not your business. A lot of brands make the mistake of sending emails out that are all about them. This is a rookie error. Instead, your emails should focus on your subscribers and their needs.

 

 

So how can you nurture your subscribers?

Drip campaigns are great for this because once they’re set up, they pretty much run all by themselves.

With the write autoresponder you can easily set up a 5 or 7-part drip sequence. You can trigger it to go out when someone signs up to your list. Within this sequence, you want to be consistent with your copy and your message, show that you understand your subscribers’ needs, and focus on them not you.

Your email sequence may look something like this:

  1. Introductory email asking subscribers to reply with their biggest struggle
  2. A brief overview of your story and why you’re the person to help them solve their problems (focus on them, and how your expertise can help your subscribers)
  3. A link to a blog post that answers a big question you get a lot from subscribers
  4. A soft pitch for your product, sharing the benefits and what your subscribers’ lives will look like after they purchase it
  5. An exclusive blog post that answers another key question subscribers have about your industry or product

Email Subscribers

 

2.  Engage Your Subscribers

Next, you should be engaging your subscribers. That means not just sending out links to your blog posts – otherwise they might as well not have signed up for your list and instead just added your RSS feed to their reader.

Becoming a subscriber should feel special. It should feel like being part of an exclusive club or community, so you want to engage your subscribers.

A selection of emails from Elle & Company – note how they dig behind the scenes: “You probably don’t know this about me”, but also focus on the subscriber: “Your first step to freelance freedom.”There are a few ways you can do this:

  • Send out exclusive, behind-the-scenes stories. Show them what goes on in your business that other people don’t get to see.
  • Create content especially for them. Think e-books, worksheets, and guides that only subscribers can access.
  • Create a literal community. Invite them to become part of a group, like a FB group or a Slack group where they can interact with other subscribers who have the same pain points and needs as them.
  • Keep producing big content. This content continuously shows your expertise and builds trust among your subscribers – one of the most important things when it comes to turning them into customers.

 

 

 

3.  Hone in On Their Specific Needs

You’ll start to find that not all of your subscribers have the exact same needs. Some might just be at the start, and some might be semi-experts that just need a push in the right direction.

This means that sending out uniform emails to everyone is likely to alienate certain groups. If you’re sending beginner-style guides to people who are almost experts, they’re going to tune you out.

So how can you hone in on the specific needs of each subscriber?

  • Segment your list. That means instead of having one big list, you have lots of little lists that are divided up by interests and needs.
  • Ask subscribers to click a certain link to show which category they fall into so you can determine what kind of emails they’d prefer to receive.
  • Craft individual content for each of these lists that really taps into their specific needs.

 

This might seem like a time-consuming activity, but it’s incredibly effective. When a subscriber can nod along to what you’re saying and feel like you’re speaking directly to them, they are 10 times more likely to buy from you.

So there you have it: three key ways you can turn subscribers into customers. It’s not about bombarding them with sales emails, it’s about building relationships and connecting with them. When you can do this, the sales will start to come in thick and fast.

Now It’s Your Turn…

 

Now you know the methods to turn subscribers into customers. But you are going to need an autoresponder software to actually implement these techniques.

Luckily for you Sendlane™ is currently offering a free trial of our email marketing software!

Please Like…Share….Comment

To Your Success,

Steve Clausell

Steve Clausell

How To Create a Free Tracking Link With Click Meter

How To Create a Free Tracking Link With Click Meter

In this video a discuss How to Create a Free Tracking Link with Click Meter.

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5 Mistakes That Ruin Your Landing Page Conversions

5 Mistakes That Ruin Your Landing Page Conversions

 

5-landing-page-mistakes

5 Mistakes that Ruin Your Landing Page Conversions

 

Landing pages are important, but often receive too little attention for optimization.

It might just be one page in a massive marketing strategy, but if it isn’t effective, building a email list is nearly impossible.

Here are some of the most common mistakes I see that ruin landing page conversions.

1) You Have an Unclear Call-To-Action

A clear call-to-action is probably the most important element of an effective landing page, yet somehow, 53% of websites don’t have one that stands out to visitors within three seconds.

Landing page visitors need to be told what to do immediately, or they’ll just back away.

Here are some tips to improve your CTA’s visibility:

  • Make sure it’s above the fold
  • Have the colors stand out from surrounding elements
  • Don’t be generic (CTAs like “Click Here” or “Buy Now” often fail to inspire action)

Since clicking your CTA button is the ultimate action you’re seeking with a landing page, I highly recommend split testing it. Test out different colors, text, size, and position on the page to see which elements drive the most conversions.

     2) You Ask for Too Much Information

It can be tempting to ask for all sorts of information from leads as part of your sign up form. Get their full name, age, address, phone number, business size and more — then you can use these as segments in your email marketing message.

But ask for too much information, and a lot of people will think the signup isn’t worth it.

Avoid this conversion killer by asking for as little information as possible. Just a name and email address will do the trick.

Then, you can follow up with your leads in your marketing emails, offering more valuable content in exchange for more information.

When subscribers click to download the content, Slides could ask for a little bit more information for segmentation, such as a phone number or business size.

     3) You Provide Too Much Information

In general, brief copy on landing pages tend to convert better. Offer too much information about your product or service, and you might just overwhelm visitors.

But visitors can scroll on to get more information about our service below the fold if they want.

Your ideal landing page length really depends on your business and purpose. Neil Patel says your landing page correlates with your sales price. High dollar items usually require more information to convince people to convert.

     4) It’s Not Relevant to Your Ads

Yes, it is a pain to create a unique landing page for every ad you put out there. But I’ve noticed even some of the biggest brands lose big by linking ads to landing pages that aren’t relevant.

Here’s some advice to avoid the problem:

Tell people what to expect.

Make sure your advertisement communicates the actual goal of your landing page, so there’s no surprises. If your goal is to get people to sign up for an account on your website, say so in the ad.

Use the same language.

Don’t give visitors any reason to scare away from your landing page by drastically changing your language and messaging from what they saw in the ad.

For example, if your ad invited visitors to download a white-paper, don’t refer to it as a report on your landing page.

Meclads found that actually using the same keywords on your landing page and ad can increase lead generation by 144%.

     5) It Isn’t Mobile Optimized

Mobile traffic passed desktop traffic for the first time in history back in 2014. So if your website (and its landing pages) aren’t optimized for mobile reading, you’re already behind on the game.

Now It’s Your Turn…

Make sure your adjust your landing pages to make sure that you don’t have any of the above issues

Yours Truly,

Landing page conversions

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How to Grab Your Subscriber’s Attention in E-mail Subject Lines

How to Grab Your Subscriber’s Attention in E-mail Subject Lines

Email Subject Lines

 

How to Grab Attention in an E-mail’s Subject Line

 

It’s been said time and time again that first impressions count. That’s not just for in-person meetings anymore. In a technologically-inclined world, first impressions via a subject line for emails can mean the difference between being read by a potential client or being deleted immediately.

Numbers Game

The average subject line for emails holds about 90 characters. When reading emails on a computer or tablet about 90 characters appear, this includes the subject line and, depending on the subject line’s length, the first few characters of the e-mail body.

However, if readers check their e-mails on mobile devices, only about 40 characters are displayed, oftentimes this means just the  email subject line. Those first 40 characters are critical in a first impression. How do you make them increase the effectiveness of your e-mail marketing?

Subject Line for Emails Dos and Don’ts

 

– Do keep it short and sweet.

Studies show shorter subject line for emails (41 characters or less), tend to be opened more often than longer subject lined e-mails. This might be due in part to the aforementioned character limit in the inbox menu, or is representative of busy readers preferring shorter e-mails. Readers may associate a longer email subject line with a longer e-mail that they might not have time to read and will simply delete. Stick to shorter to increase your chances of being opened! 

– Do ask relevant questions.

Asking a relevant question in the subject line gets readers thinking of a response. Bonus points for zeroing in on potential problems your customers may have like “What’s slowing down your productivity?”

Getting really relevant may mean breaking down your e-mail list into groups categorized by industry, age, or most purchased services. The categories depend on your business. E-mail software like SendLane can help keep everything organized and send out automated e-mails every time new clients subscribe.

– Do give the audience a taste of something delicious.

Have your ever been offered a bit of something tasty: a perfectly cooked piece of steak, a bite of decadent dessert, or a sip of an expertly made beverage, then wanted more? That’s what your subject line should be: a taste of something interesting and worthwhile that persuades your reader to learn more. In the e-mail body, the persuasion continues into a rich newsletter, to a landing page, or call to action.

How do you make a subject line delicious? Figure out what makes your audience tick. A great way is presenting a problem that your services or goods can solve. For example:

“Five recipes to make sad berries shine” works for a food-centric business that has clients stuck with lots of end-of-summer berries. Readers who don’t want to waste food, or are just interested in learning new recipes will continue reading.

“Dry, brown lawns can be green in no time!” is ideal for a home improvement store or landscaping service pushing lawn care products and services. Busy readers who think green, lush lawns take lots of time will be intrigued by this time-saving promise.

Remember, a good e-mail is benefits rich, so try giving a taste of the benefits in the subject.

– Don’t use spam vocabulary.

Avoid using spammy terminology such as sale, buy, free, help, etc. A good rule of thumb is verbiage that is repeated constantly on infomercials. You can also test yourself by perusing your e-mail’s spam folder and identifying possible culprits for the spammy categorization (just don’t open anything that looks like it contains a virus.)

– Don’t be misleading.

There’s nothing more disappointing than seeing a subject line promising one thing, but opening an e-mail to find something entirely different. That’s a sure fire way to lose trust with recipients and possibly end up on their blocked e-mails list.

– Don’t underestimate the power of a verb.

People, whether they’ll admit it or not, like to be told what to do. That’s why marketing is filled with calls to action and requests to retweet, share, and comment. Just take a look at these two subject lines:

Without a verb: “This Thursday night’s event”

With a verb: “Eat, drink, and be merry this Thursday”

Which Thursday event sounds like more fun?

Are you starting to see the BIG Picture to write better email subject lines in your autoresponder campaigns?

Now It’s Your Turn…

Start applying these corrective steps to achieve better and more effective email subject lines.

Your Truly,

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How to Tell if Your Email Marketing is Broken or Ineffective

How to Tell if Your Email Marketing is Broken or Ineffective

Email Marketing

 

How to Tell if Your Email Marketing is Broken

 

You have just written a convincing email that you can’t wait to blast out to your email list.

The content that you have within the email is so great that you can hardly wait for the responses you will get from the people who read it. This email is going to generate some good $$$ for you.

After 24 hours you receive no responses. You understand people are busy so you are not worried.

48 hours pass by and still no responses. You’re a little anxious, but you know you can’t rush the process.

After an entire week and no responses, you are devastated. You thought you had created an email that was impossible to resist.

WHAT HAPPENED?!

What happened is your email marketing is broken. Somewhere within your email marketing system, there is a broken process that denies you the ability to convert readers into warm leads, who can easily be converted into customers.

That is your goal right? To create engaging emails that produce revenue for your business?

You set the right goal, but what you are currently doing is not helping you achieve your desired outcome.

Provided are 4 ways to tell if your email marketing is broken, and how to correct them.

1 ) Your Emails are Ignored

Everybody hates their emails being ignored. It basically says that the recipient of the email either didn’t find your email to be worth reading or simply not worth being responded to.

That can be a deflating feeling. Your homework is to find out exactly why people are ignoring your emails.

Here are a few reasons why they could be getting ignored:

  • They are not warm emails. If you have bought a random email list or just placed people on your email list from cards you have gathered, chances are that those people are not your target customers. The best way to collect emails is by allowing people to opt into your email subscriptions, via your blog or website. When people subscribe to your email list, it means that they actually want to receive additional information from you via email.
  • Your subject line isn’t appealing. Your subject either doesn’t interest people or it sounds like a pushy sales email.
  • Here are some examples:

A Boring Subject: Advice About Marketing

A Pushy Sales Subject:You Must Buy this Course to Improve Your Marketing

A Opened Subject: 5 Guaranteed Ways to Turn Your Marketing Campaign into Instant Sales

Do you see the difference? Approach people with a way for them to receive a benefit and they will be more inclined to open your email and read your offer.

2) People are Confused About Your Message

The worst thing for any marketing campaign to do is to be all over the place. These are the campaigns that try to appeal to everyone, instead of having a central target market to focus on. You can’t be a B2B business but your sent emails are talking about consumer issues.

Also, confusing messages don’t make it clear what is the intent of the email. And when people are confused, they disengage.

Are you signing people up for your course?

If not, are you selling a product or service?

Or, are you just communicating to keep people engaged?

Don’t try to do 5 things in one email. Keep it simple so people know what your intentions are. This enables them to easily make a decision. You would rather have a clear decision being made, instead of people just moving along because they are not sure what to do.

3) Your unsubscribe rate is high

When people unsubscribe from your email list, it could be due to a number of factors. The following are 2 big reasons for unsubscribers:

  • You email them too much. Don’t send an email every day. It becomes an annoyance and starts to look like spam, rather than useful information. Moderately send out emails, and make sure that they are not all focused on selling. You can also provide people with industry news, company news, and blog updates – mix it up.
  • Your emails aren’t valuable. If you aren’t educating people when you send emails, you are wasting your time. The purpose of email marketing is to be seen as an authority, not a nuisance or the same as everyone else. Get to know your subscribers. Ask them questions and dig deep into their answers so that you can provide them with emails that they can’t resist.

 

 

 

4) You aren’t converting opened emails into customers

How dare you send an email with the intent to sell without a call to action!

When implementing a call to action, you must effectively illustrate why the call to action is to be clicked on. This is done by:

  • Addressing the problem. Outline the problems people are having. This will help to establish that you have a real understanding of your target market, which leads to a deeper connection being made
  • Explaining why the problem occurs. Now you must demonstrate your expertise. Breakdown the cause of the occurring problem.
  • Providing a solution. You don’t give away the grand prize when doing this. This is what your call to action is here for – to provide the solution. Instead, you speak about the value of your solution, enticing people to click on the call to action.

 

 

Conclusion

Don’t let these type of mistakes ruin your email marketing efforts. Your goal is to produce high conversions, but that goal cannot be realized if you aren’t producing emails that are engaging and effective. So take some time and do analysis of your email marketing campaigns and correct the mistakes listed in this blog.

Now It’s Your Turn…

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