How To Increase Your Email Open Rate

How To Increase Your Email Open Rate

In this blog post, we’ll outline how to increase your email open rate


Alright, let’s talk open rate Mention open rate to an email marketer and the first thing they’ll tell you is that you need to work on your subject line. Unfortunately, that’s where a lot of the advice stops and if you’re like most of us… you want more.You aren’t happy with being slightly above your industry’s average. You’ve mastered the art of writing a really great subject line and you’re ready for your next challenge. For you, the question keeping you up at night sounds something like, “How can I increase my lists’ open rates without changing the subject line?”


Good question, friend. Let’s talk about send time optimization. Marketers don’t talk about send time enough— especially when it comes to increasing your email marketing open rate. We talk about subject lines a lot:


There have been countless articles written and studies performed trying to determine the best time to send email marketing. The general consensus is, Tuesday at 10AM.


The Send Time Optimization Process



Step 1 – Getting your initial data.


Create an email campaign in your email marketing tool of choice. Schedule this email to go out to your entire list at 10AM and wait for the results to pour in. Once you’ve got all your juicy open rate data, continue to step 2.


Step 2 – Who opens email on Tuesday, anyway?


Write your next email campaign, and schedule it to go out:

  • On Tuesday (10AM) to subscribers who did open the previous email; and
  • On Thursday (10AM) to subscribers who didn’t open it.

This is called “segmenting your list and is possibly the most useful tool in your marketer toolbelt. Wait for your campaigns to send, gather your data, and move on to step 3.


Step 3 – You can see where I’m going with this


Write your third email campaign. Schedule it to go out:

  • Tuesday (10AM) to subscribers who opened the email in Step 1.
  • Thursday (10AM) to subscribers who opened the Step 2 email.
  • Wednesday (10AM) to everyone else.



Congratulations! Your email list is now segmented based on when your subscribers engage with your emails. You could continue doing this, sending emails at different days/times until you have the whole week segmented. Of course, how granular you get is going to depend on your own patience and the size of your list (this strategy works best on larger, 1000+ subscriber lists). If you’re working with a smaller subscriber base, or simply don’t want to segment your list for each day of the week— move on to the fourth and final step.



Step 4 – Cleaning Your List (optional and scary)


For email marketers trying to increase the effectiveness of their campaigns, a clean list is crucial. As the final step of this strategy, create a plain-text email and schedule it to go out:

  • On Tuesday (10AM) to people who didn’t open any of your emails.


To this list of inactive subscribers, write a final email asking about their inactivity. The point isn’t to be nasty or to tell them how hurt you are when they ignore your campaigns— be personable.Show them the human being behind the marketing machine. Ask them if they’re no longer interested and, if so, if there’s anything you could be doing better. Finally, ask them what time they’d prefer to receive your content.


This accomplishes two things. One, it will show you who’s actually interested in your emails and who’s just on the list because they wanted your initial lead magnet. The first group of people are worth keeping around. Segment your future campaigns based on their responses and the time they prefer to receive your emails. The second group of people, the ones who don’t bother to open or respond… remove them.


Yes, you read that correctly. Remove them. It’s a scary thought— after all, isn’t the point of this whole marketing thing to add subscribers? Aren’t we trying to build 100,000 subscriber lists?


Well, not quite. As a marketer, you want an email list with engaged subscribers. These inactive folks are messing up your data, decreasing the effectiveness of your campaigns, and are—for whatever reason—not interested in your emails. You don’t want them on your list and they probably don’t want to be there. Do the right thing and clean them from your list.


Your open rates will thank you.

Now It’s Your Turn…


If you have received value or learned anything from this blog post please,


Yours Truly,

P.S….if you need a low entry cost and high income producing online opportunity,

then look no further. Company has been around more than 50 years. Less than $40.00

To start.



How To Lower Your Unsubscribe Rate With These 5 Tips

How To Lower Your Unsubscribe Rate With These 5 Tips

How To Lower Your Unsubscribe Rate With These 5 Tips


One of the most important email marketing metrics that you should be paying attention to is your unsubscribe rate. (How many users you’re losing week over week and month over month) This can even be nailed down to each individual email campaign. To keep your attrition rate low, you need to figure out how to get a lower unsubscribe rate. There are a few creative ways to do this that you might not have thought about, and there are also a few things every email marketer should be doing from day 1, campaign 1.


#1  Stick to a schedule.


The first step to a lower unsubscribe rate is setting expectations for subscribers right off the bat. If you’re going to send out an email twice a week to a specific list then be sure you’re sending those two emails at the exact same time each week. When your subscribers know what to expect, your emails are less likely to catch them off guard or become bothersome. Take it one step further and let them know when they will hear from you when they first opt-in to your list…example once a day, week or month.



#2  Segment your users by topic or type of email.


When it comes to email marketing, the more you segment, the better. When your user signs up—or any time in their lifecycle—send them a survey asking them what they care most about or which emails they want to receive. If you can put your users into buckets based on topic or type of email, you’re able to send to each individual user less often and with more relevant information. This is key to ensuring your users remain loyal and never scroll down to click to unsubscribe from your list. The better the segmentation the lower the subscribe rate.


#3  Offer your users the option to receive less emails — rather than none.


Often your users are getting their inbox filled with solicitations, advertisements and tons of information from other marketers & organizations. If they’re looking to cut back on emails and yours is the organization or company they choose to cut, offer them an alternative solution: to see your emails less. Send out a survey to your subscribers to find out what their preferences are. Structure your email program around the quantity of your sends, and create a list of users who only want to receive emails once a week or even once a month. Retaining your user in the long-run is a lot more important than reaching them with every message you send.


#4 Give your subscribers what they’re looking for


When your subscribers initially opted into your list they had certain expectations of what kind of content they would be receiving from you. If you’re not fulfilling that expectation, your really the blame for unsubscribing? For example, if you promised to deliver information to them on how to lead a healthier lifestyle then be sure that the bulk of your emails are informational in helping them achieve that goal without being excessively promotional. If you’re not providing value to your subscribers then you’re not sparking engagement. Pay attention to your campaign metrics and take a hard look at which topics or promotions are getting the best response from your subscribers. Give the people what they want and keep them away from the unsubscribe button.


#5 Offer your users an incentive to remain on the email list.


Whether it’s a discount, an exclusive offer to receive a product, or a short phone call with someone important within your organization, do whatever it takes to retain more users. There is great value on a user who already signed up for your email list and on whom you have extensive email interaction and user data, so it’s important to do whatever you can and spend whatever you need to do to retain them. You want your subscribers to feel that if they unsubscribe, they are cutting themselves off from a world of offers they may want to take advantage of at some point. Make sure you’re providing a true value.


No matter who your audience is, how new or old your list is, and the type of emails you’re sending, your unsubscribe rate should always remain low. Don’t ignore it and cast it off as something that will level out, because every unsubscribe diminishes the value of your list, your email marketing program, and your online brand.


Now It’s Your Turn…

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To Your Success,

Does Job Security Exist?

Does Job Security Exist?

In this blog post I want to talk for just a bit about job security and if it still exist.


Have you been told to go to school get a good education and get a good job? I have too but that plan doesn’t work anymore! Why? Just look at what’s going on with technology I mean even fast food workers are getting replaced by mechanical robots as a response to the mandatory increase in minimum wage. Even if you’re one of the lucky ones who have a “GOOD JOB”, in the next 5 to 10 years if not sooner that job will either become obsolete or replaced with technology.


There was a time long ago where one could get a job and feel a real sense of security and comfort knowing that he or she has  landed a job that will be around for along time; Jobs at the steel mill,  manufacturing jobs, federal jobs. The list goes on and on. Those jobs no longer exist. Therefore, my objective with this blog is aimed to help you, not scare you. Armed with knowledge you are better equipped for what life throws at you.


In my humble opinion, there has never been job security even with those great companies of the past and the companies of today. You really can be here today and gone tomorrow. I have seen it over and over again; from the CEO to the worker on the assembly line. I’ve even seen high paid sales professionals get higher, near impossible to hit quotas that ended up greatly decreasing their income.


Here Are Some Recent Facts About Job Security


– Target in January announced it was taking out 1,175 jobs, including 465 layoffs (source: USA Today)

– Microsoft announced planned headcount reduction of up to 18,000 (source: USA Today)

– Hewlett-Packard told investors that it plans to cut an additional 11,000 to 16,000 jobs. (source: USA Today)

– Coca-Cola plans to cut 1,000-2,000 jobs globally in the coming weeks (source: CNBC)

– BP Oil will cut thousands of jobs cut across its global oil and gas business by the end of next year in a $1 billion restructuring program (source: Reuters)

– 3,700 job cuts this fall will hit 11 percent of Sprint’s employees company-wide (source: Kansas City Star)



Believe or not, the list is a lot longer than what you see here. I’m not trying to scare you, but people in general need a real wake up call that the economy has is not what it used to be. IF these big companies can cut large amounts of jobs, hopefully you start to understand that there may not be job security in ANY job.


So What Do You Do About This?


1. Get in alignment with an investment vehicle that will create tax reduced or tax free income. Yes, it is better to start when you are younger but you can still have hope at an older age.



2. Create OPTIONS. I never tell someone they should leave their job to do a home business full time but I DO tell everyone I know to create more than one stream of income. To me, it is totally insane to have only one source of income and that one source come from a job that you do not control or really have ANY say with. This does NOT mean you have full security with a network marketing company either though as they can close their doors too, but, having an additional income is most certainly a smart thing to have. If you learn the principles of how to build your home business, you can do it again in a new company if one company does shut down, unlike jobs there is not a finite number of positions.



3. Recognize the REAL thing that is BETTER than job security. Adaptability. If you learn to adapt, you can conquer any scenario. With what I now know with marketing and providing value, I fully believe I can go into any niche and make a living.


Now It’s Your Turn…

If you are looking for a better way to certain income, simply click on the get more info below button.

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How To Make Your YouTube Video Autoplay

I hope this quick little tip was helpful to you.


To Your Success,

Steve Clausell

What is an Entrepreneur?

Entrepreneur decision to choose path to start up business success


So What Is an Entrepreneur?


I’m glad you asked…


Be definition a entrepreneur has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called ‘entrepreneurs



To broaden or piggyback off of that definition, an entrepreneur is one who is willing to bear the risk of a new venture if there is a significant chance for profit. Others emphasize the entrepreneur’s role as an innovator who markets his innovation.



Still others say that entrepreneurs develop new goods or processes that the market demands and not currently being supplied.

How To Create Craigslist Auto Response Email

Discover how to create a craigslist auto response email

In this video I talk about how to create a gmail auto response email that will work on autopilot for you. You can choose to manually respond to prospects when they see you advertising for your opportunity…or you can automate it by setting up your craigslist auto email.


To Your Success,

Steve Clausell

Steve Clausell


7 Psychological Triggers to Encourage Email Engagement

7 Psychological Triggers to Encourage Email Engagement


We’ve said it time and time again: marketing is all about psychology. Email marketing is no different. Anyone looking to build their list and actually convert leads into customers needs to have a keen understanding of psychological triggers. After all, if you don’t know what makes your readers tick, how can you possibly expect them to open your messages (let alone convert)?

However, sometimes knowing your prospects isn’t enough to seal the deal.

The Magnificent Seven Triggers for Email Marketers

Looking to increase engagement with your list? Tired of ending up in the spam folder? Consider any combination of these triggers as fair game to craft messages that truly hook your readers.

#1. Urgency

Let’s start with the undisputed number one trigger that every email marketer absolutely must master.

There are a variety of reasons why emails don’t get opened however, a good chunk of messages fail to get read because they aren’t actionable.

You need to give your readers something do through your call-to-action, sure, but you also need to ensure that they act sooner rather than later. By building a sense of urgency, it becomes infinitely more difficult for your prospects to simply walk away from your messages

“By building a sense of urgency, it becomes infinitely more difficult for your prospects to simply walk away from your messages.”

Urgent messages will always trump timid, generic emails. By creating the notion that your readers need to act now, you’ll be able to pique their curiosity and encourage them to take action.

#2. Exclusivity

Want to make your list feel like a million bucks?

Give them something that nobody else has yet.

Easier said than done, right?

Not necessarily.

Exclusivity is a powerful trigger that essentially gives your reader the impression they they’re getting special access to your content or deals. Whether or not this is actually true is pretty much moot: the purpose of exclusivity is to stroke your reader’s ego.

“Want to make your list feel like a million bucks?

Give them something that nobody else has yet.”

Notice how the example above uses the word “you” to pull in the reader and make the message itself feel more personal versus “Hey, we’ve got new glasses in stock!”

Never make your messages all about yourself: don’t forget that your ultimate goal should be to give your readers something to look forward to.

#3. Social Proof

In the marketing world, there’s little more powerful in terms of social proof  to help your prospects understand what exactly your worth. By showing off your results and positive feedback from previously satisfied customers, you provide evidence that you’re the real deal versus a disposable company.

While you can certainly leverage social proof throughout your marketing messages, you can also used customer feedback and data to help encourage opt-ins.

If you haven’t already started curating positive feedback from your audience, you should definitely consider doing so as soon as possible. You can likewise leverage the stories of those same customers throughout your campaigns (think: a customer who turned their business around thanks to your product).

And speaking of stories…

#4. Storytelling

The importance of storytelling via your marketing messages cannot be overstated.

After all, competition is fierce is any given industry. The most straightforward way to stand out from the crowd is by being honest and getting “real” with your readers.

While this may sound like vague advice, consider how you can implement the following throughout your email campaigns:

Personalized subject lines that present your email as an actual message versus spam

Anecdotes and personal tales to help humanize yourself your brand and make a connection with your reader (note the example above)

Messages that touch on your audience’s pain points and what keeps them up at night (for example, a newsletter direct at new entrepreneurs could focus on financial struggles and business hardships)

Such emails require a certain degree of creativity and sometimes even vulnerability on your behalf; however, they can also help seal the deal with skeptics.

#5. Newness

The public is obsessed with the notion of what’s new and fresh, even if they don’t want to admit.

From breaking news headlines to the latest marketing trends and product launches, presenting readers with the inside scoop will almost always grab their attention.

“Timely messages make your recipient feel like they’re ahead of the curve and your emails become exponentially more valuable by proxy.”

Similar to exclusivity, timely messages make your recipient feel like they’re ahead of the curve and your emails become exponentially more valuable by proxy. Strive not to say what your readers have heard a million times before, but come up with new insights, reports and information that offers a fresh perspective.

#6. Bargain

This trigger is also known as “greed;” however that sounds a bit sinister, doesn’t it?

Regardless, nobody can resist a steep deal.

The steeper your deals and discounts, the more attention they grab and the more irresistible they seem on the surface. This is exactly why so many sales funnels start with a freebie: your audience can’t resist something for nothing, right?

Similar logic rings true for hot deals and discounts. Many marketers supercharge their bargain emails through scarcity, limiting the amount product available (think: “While supplies last!” deals). This creates a sense of urgency (sound familiar?) that drives your readers to act now instead of sleeping on what you have to offer.

#7. Simplicity

When in doubt, keep it simple.

Chances are, your readers already feel bogged down by their inboxes.

While bells and whistles such as images and flashy calls-to-action are always fair game, bear in mind that it’s never a bad idea to switch up your approach. Sometimes a bold, straightforward message speaks for itself without any fluff.

“When in doubt, keep it simple.”

In an era where email is dominated with mobile readers, simplicity is key. Likewise, text-only emails help avoid laggy load times that kill your click-through rate.

Bringing It All Together

Don’t let psychological triggers fall to the wayside when it comes to getting into the heads of your readers. The more your messages work to tap into these triggers, the more likely you are to boost your engagement.

Now It’s Your Turn…

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To Your Success,

Steve Clausell

Steve Clausell

Top 5 Metrics All Email Marketers Should Be Tracking

Top 5 Metrics All Email Marketers Should Be Tracking


There are numerous different ways that email marketers can try to determine just how well they are doing from a performance standpoint. While the overall list of potential metrics is exhaustive and goals for an email campaign vary from person to person, there are several metrics and KPIs that EVERY email marketer should be looking at, and optimizing their campaigns based on. Today we will take a look at these metrics, and how this blog post can help you analyze and optimize to get the best performance out of your emails.


Bounce Rate: The percentage of total emails sent that were not successfully delivered to a recipient’s inbox

There are two different kinds of bounces, soft bounces and hard bounces. A soft bounce could be due to a temporary server issue or something else that prevents the email from being delivered, but once the problem is resolved the email will be sent through or you can try re-sending. A hard bounce would result from an email address that is no longer valid, meaning that you should immediately remove any hard bounce email addresses from your list. Sending to too many hard bounces can hurt an email sender’s reputation.



Click-Through Rate: The percentage of recipients who clicked a link in any given email

CTR gives an email marketer a very quick and easy look at initial performance in their campaign without having to dive in too deep. It allows a glance at how current efforts are performing, and also gives a good look at performance over time. Additionally, looking at CTR can be a great way to run various test with your email marketing, whether it’s copy, creative, headline, etc.



Unsubscribe Rate: The number of unique users who unsubscribe from your list

If you are utilizing a well-maintained and properly used email list you  should be no more than one percent at the absolute most. If you find that more than one percent of your list are unsubscribing from your emails, it is time to look at how emails are being collected, what types of creative/messaging you are using and whether your list should be cleaned up.



Conversion Rate: Percentage of recipients who clicked through on your email and completed a desired action.

Once a user has clicked through your email the next step is generally for them to convert on whatever you are offering – whether that is filling out a lead generation form, purchasing a product or anything else that you have set as a goal. Conversion rate is one of the most important KPIs to look at in regard to the goals you have set for your campaign, and can give you a very good idea of where optimizations can be made if you are falling short of goals (or want to continue to push performance forward).



ROI: Your overall return on investment, the revenue you have made in comparison to money spent

Just like any other marketing effort, ROI should be tracked very closely as it tells you whether or not you are making money on your current venture. While the other metrics listed above are great for you to look at when you are deep in the data weeds, ROI is a very easy way to show just how well things are performing and to show how effective email marketing really is.


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To Your Success,

Steve Clausell

Steve Clausell





Why Your Business Needs SMS Marketing

Why Your Business Needs SMS Marketing

In this video a talk about why it is crucial that your business use SMS Marketing. If you want to experience an 90+ open rate, than you must implement this into your marketing strategy going into 2017.


To Your Success,

Steve Clausell

Steve Clausell

How To Get Your Emails Into Gmail’s Primary Inbox

Inbox Gmail


Gmail’s Primary Inbox



In this blog post I want to share what I’ve learned about how to get Emails Into Gmail Inbox. There are three sections on the Gmail inbox that make up where your emails will land when you receive them:


  1. Social: messages from social networks, media-sharing sites, online dating services, and other social websites
  2. Promotions: deals, offers, and other marketing emails
  3. Primary: person-to-person conversations and messages that don’t appear in other tabs



Google automatically sorts your inbox into these tabs using its special algorithms. The tabs do give you a convenient way to automatically sort your inbox according to Gmail’s preset categories and get notifications at a glance for when new emails come in. The social tab is not so much of a problem. it is cut a dry as to what will land in there. The challenge is getting your email’s into your prospects Gmail Inbox.


Here Are Some Tips for You…..

Emails Into Gmail Inbox


Tip # 1

Keep it Informative

It’s natural to want to pitch your products whenever you send out an email. If you do that, though, your emails are going to end up in the Promotions tab each and every time. Instead of going crazy with promotions, send out informative emails that don’t scream “Promotional Material.” Send something that you have learned, or something about your life’s story.

Tip # 2

Go with a Single Link

Gmail analyzes the number of links in emails when determining where to file emails away. If your emails have multiple links, there is a good chance you’ll end up in the Promotions tab. To be on the safe side, stick with a single link in the body of the email. This adds an additional benefit to your email marketing campaign as well. It helps you create a focused, click-worthy campaign. Research shows that emails that have a single call-to-action have higher conversion rates.

Tip #3

Create Emails that Read Like Personal Notes

I’ve noticed that marketing emails that land in my inbox look a lot like personal emails. If I don’t look closely, I could almost be fooled and think they’re from a friend.When you create a personalized email it will you to the next level. If you do this the right way, two things will happen. First, of course, your messages will end up in Gmail inboxes, which is the Holy Grail of email marketing.Second, your conversion rates are going to increase.The amount they increase depends on how good you are at this. If you’re great at it, expect to see your conversion rates go through the roof. Just ask the marketing team at They sent a targeted offer to one of their email segments and their conversion rates grew by 208%.


Tip # 4

Send Content People Are Looking For

Here’s the sad fact: Sometimes, you can do everything right, and your email will still end up in the Promotions tab.That is just the way it goes.Fortunately, you can combat this by sending content that people are looking for.Let me explain. I subscribe to countless lists. If I were to go through email, I would probably find that I’m on 30 or so different lists.Do you know how many lists I actually care about?Two.I know when the emails are coming in from those lists, and if I can’t find them, I look in my Promotions tab. Then, I drag them over and add them to my inbox. Once I do that, Google knows that I want them in my inbox. If you can create emails that people want to read, they’ll make sure they receive them in their inboxes.So how do you create emails that people want to read?Include tips, tricks, and useful information that people don’t get anywhere else. Make your emails the go-to place for inside information.

To Your Success,

Steve Clausell

Steve Clausell