What is an Entrepreneur?

Entrepreneur decision to choose path to start up business success


So What Is an Entrepreneur?


I’m glad you asked…


Be definition a entrepreneur has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called ‘entrepreneurs



To broaden or piggyback off of that definition, an entrepreneur is one who is willing to bear the risk of a new venture if there is a significant chance for profit. Others emphasize the entrepreneur’s role as an innovator who markets his innovation.



Still others say that entrepreneurs develop new goods or processes that the market demands and not currently being supplied.

How To Create Craigslist Auto Response Email

Discover how to create a craigslist auto response email

In this video I talk about how to create a gmail auto response email that will work on autopilot for you. You can choose to manually respond to prospects when they see you advertising for your opportunity…or you can automate it by setting up your craigslist auto email.


To Your Success,

Steve Clausell

Steve Clausell


7 Psychological Triggers to Encourage Email Engagement

7 Psychological Triggers to Encourage Email Engagement


We’ve said it time and time again: marketing is all about psychology. Email marketing is no different. Anyone looking to build their list and actually convert leads into customers needs to have a keen understanding of psychological triggers. After all, if you don’t know what makes your readers tick, how can you possibly expect them to open your messages (let alone convert)?

However, sometimes knowing your prospects isn’t enough to seal the deal.

The Magnificent Seven Triggers for Email Marketers

Looking to increase engagement with your list? Tired of ending up in the spam folder? Consider any combination of these triggers as fair game to craft messages that truly hook your readers.

#1. Urgency

Let’s start with the undisputed number one trigger that every email marketer absolutely must master.

There are a variety of reasons why emails don’t get opened however, a good chunk of messages fail to get read because they aren’t actionable.

You need to give your readers something do through your call-to-action, sure, but you also need to ensure that they act sooner rather than later. By building a sense of urgency, it becomes infinitely more difficult for your prospects to simply walk away from your messages

“By building a sense of urgency, it becomes infinitely more difficult for your prospects to simply walk away from your messages.”

Urgent messages will always trump timid, generic emails. By creating the notion that your readers need to act now, you’ll be able to pique their curiosity and encourage them to take action.

#2. Exclusivity

Want to make your list feel like a million bucks?

Give them something that nobody else has yet.

Easier said than done, right?

Not necessarily.

Exclusivity is a powerful trigger that essentially gives your reader the impression they they’re getting special access to your content or deals. Whether or not this is actually true is pretty much moot: the purpose of exclusivity is to stroke your reader’s ego.

“Want to make your list feel like a million bucks?

Give them something that nobody else has yet.”

Notice how the example above uses the word “you” to pull in the reader and make the message itself feel more personal versus “Hey, we’ve got new glasses in stock!”

Never make your messages all about yourself: don’t forget that your ultimate goal should be to give your readers something to look forward to.

#3. Social Proof

In the marketing world, there’s little more powerful in terms of social proof  to help your prospects understand what exactly your worth. By showing off your results and positive feedback from previously satisfied customers, you provide evidence that you’re the real deal versus a disposable company.

While you can certainly leverage social proof throughout your marketing messages, you can also used customer feedback and data to help encourage opt-ins.

If you haven’t already started curating positive feedback from your audience, you should definitely consider doing so as soon as possible. You can likewise leverage the stories of those same customers throughout your campaigns (think: a customer who turned their business around thanks to your product).

And speaking of stories…

#4. Storytelling

The importance of storytelling via your marketing messages cannot be overstated.

After all, competition is fierce is any given industry. The most straightforward way to stand out from the crowd is by being honest and getting “real” with your readers.

While this may sound like vague advice, consider how you can implement the following throughout your email campaigns:

Personalized subject lines that present your email as an actual message versus spam

Anecdotes and personal tales to help humanize yourself your brand and make a connection with your reader (note the example above)

Messages that touch on your audience’s pain points and what keeps them up at night (for example, a newsletter direct at new entrepreneurs could focus on financial struggles and business hardships)

Such emails require a certain degree of creativity and sometimes even vulnerability on your behalf; however, they can also help seal the deal with skeptics.

#5. Newness

The public is obsessed with the notion of what’s new and fresh, even if they don’t want to admit.

From breaking news headlines to the latest marketing trends and product launches, presenting readers with the inside scoop will almost always grab their attention.

“Timely messages make your recipient feel like they’re ahead of the curve and your emails become exponentially more valuable by proxy.”

Similar to exclusivity, timely messages make your recipient feel like they’re ahead of the curve and your emails become exponentially more valuable by proxy. Strive not to say what your readers have heard a million times before, but come up with new insights, reports and information that offers a fresh perspective.

#6. Bargain

This trigger is also known as “greed;” however that sounds a bit sinister, doesn’t it?

Regardless, nobody can resist a steep deal.

The steeper your deals and discounts, the more attention they grab and the more irresistible they seem on the surface. This is exactly why so many sales funnels start with a freebie: your audience can’t resist something for nothing, right?

Similar logic rings true for hot deals and discounts. Many marketers supercharge their bargain emails through scarcity, limiting the amount product available (think: “While supplies last!” deals). This creates a sense of urgency (sound familiar?) that drives your readers to act now instead of sleeping on what you have to offer.

#7. Simplicity

When in doubt, keep it simple.

Chances are, your readers already feel bogged down by their inboxes.

While bells and whistles such as images and flashy calls-to-action are always fair game, bear in mind that it’s never a bad idea to switch up your approach. Sometimes a bold, straightforward message speaks for itself without any fluff.

“When in doubt, keep it simple.”

In an era where email is dominated with mobile readers, simplicity is key. Likewise, text-only emails help avoid laggy load times that kill your click-through rate.

Bringing It All Together

Don’t let psychological triggers fall to the wayside when it comes to getting into the heads of your readers. The more your messages work to tap into these triggers, the more likely you are to boost your engagement.

Now It’s Your Turn…

Please Like, Share & Comment

To Your Success,

Steve Clausell

Steve Clausell

Top 5 Metrics All Email Marketers Should Be Tracking

Top 5 Metrics All Email Marketers Should Be Tracking


There are numerous different ways that email marketers can try to determine just how well they are doing from a performance standpoint. While the overall list of potential metrics is exhaustive and goals for an email campaign vary from person to person, there are several metrics and KPIs that EVERY email marketer should be looking at, and optimizing their campaigns based on. Today we will take a look at these metrics, and how this blog post can help you analyze and optimize to get the best performance out of your emails.


Bounce Rate: The percentage of total emails sent that were not successfully delivered to a recipient’s inbox

There are two different kinds of bounces, soft bounces and hard bounces. A soft bounce could be due to a temporary server issue or something else that prevents the email from being delivered, but once the problem is resolved the email will be sent through or you can try re-sending. A hard bounce would result from an email address that is no longer valid, meaning that you should immediately remove any hard bounce email addresses from your list. Sending to too many hard bounces can hurt an email sender’s reputation.



Click-Through Rate: The percentage of recipients who clicked a link in any given email

CTR gives an email marketer a very quick and easy look at initial performance in their campaign without having to dive in too deep. It allows a glance at how current efforts are performing, and also gives a good look at performance over time. Additionally, looking at CTR can be a great way to run various test with your email marketing, whether it’s copy, creative, headline, etc.



Unsubscribe Rate: The number of unique users who unsubscribe from your list

If you are utilizing a well-maintained and properly used email list you  should be no more than one percent at the absolute most. If you find that more than one percent of your list are unsubscribing from your emails, it is time to look at how emails are being collected, what types of creative/messaging you are using and whether your list should be cleaned up.



Conversion Rate: Percentage of recipients who clicked through on your email and completed a desired action.

Once a user has clicked through your email the next step is generally for them to convert on whatever you are offering – whether that is filling out a lead generation form, purchasing a product or anything else that you have set as a goal. Conversion rate is one of the most important KPIs to look at in regard to the goals you have set for your campaign, and can give you a very good idea of where optimizations can be made if you are falling short of goals (or want to continue to push performance forward).



ROI: Your overall return on investment, the revenue you have made in comparison to money spent

Just like any other marketing effort, ROI should be tracked very closely as it tells you whether or not you are making money on your current venture. While the other metrics listed above are great for you to look at when you are deep in the data weeds, ROI is a very easy way to show just how well things are performing and to show how effective email marketing really is.


Now It’s Your Turn…

Please Like, Share & Comment on this blog


To Your Success,

Steve Clausell

Steve Clausell





How A Stay At Home Mom Made Over $600 Online Without A Computer

A Must Watch!

Video shares how a stay at home made over $600 online without a computer with the Easy Cash Code System.


Why Your Business Needs SMS Marketing

Why Your Business Needs SMS Marketing

In this video a talk about why it is crucial that your business use SMS Marketing. If you want to experience an 90+ open rate, than you must implement this into your marketing strategy going into 2017.


To Your Success,

Steve Clausell

Steve Clausell

Easy Cash Code-How To Create Multiple Income Streams

Easy Cash Code-How To Create Multiple Income Streams

Multiple Income Streams

In this blog post I share how to create multiple streams of income with Easy Cash Code. Why multiple income streams you may be asking? Because relying on one income steam in my opinion, is a dangerous way to live in this day and time. Yes, it’s ok to have a job that generates an income for you to take care of your family.



What happens when that income stream dries up because of a job loss, company closure etc…I’ve been there. I remember years ago when I lost a job the paid me almost $90,000 per year. When that happened, everything in my life was affected…lost my house, car and possessions. That was a very tuff time in my families livelihood. Back then I didn’t have the mindset to develop multiple streams of income.



So with that being said, let’s discuss the relevance and need to have more the one income stream. During that terrible time I my life, if I had a multiple income streams coming into my household, I would not have lost everything. Now keep in mind that I’m not talking about going out to get several jobs to make this happen. You can do that if you want. but I don’t recommend it.



This is what I recommend…


I recommend that you use a system or multiple income stream producing system to make this happen for you. This method will allow you to keep your main source of income (job) and create other streams that will assist you in meeting your financial obligations. Would an extra $250, $500 or $1000 make a financial impact in your life?



Here’s The System…

The system that I want to introduce is called the Easy Cash Code system that creates 4 income streams. Easy Cash Code is just a generic marketing funnel system. Basically, it is a complete system that comes complete with capture pages & marketing training.  All paid members get full resell rights and can add their own primary network marketing or affiliate marketing company into the system to increase their cashflow.  Just attach your autoresponder account to generate leads and build your email subscriber list. Currently, Easy Cash Code is compatible with Get Response and Aweber. Refer other people to use the Easy Cash Code marketing system and earn 100% commissions and build multiple streams of income.


In A Nutshell…


You simply promote one link for multiple income streams. The first income stream is the Easy Cash Code system itself for $18 One-Time. The second income stream is National Wealth Center. This is an educational based program that I will won’t cover in detail on this blog post. (I have a full review of this opportunity in another blog post) The third income stream is Cascade Card. The final is any business of your choice.


Yours Truly,

Steve Clausell

Steve Clausell

How To Get Your Emails Into Gmail’s Primary Inbox

Inbox Gmail


Gmail’s Primary Inbox



In this blog post I want to share what I’ve learned about how to get Emails Into Gmail Inbox. There are three sections on the Gmail inbox that make up where your emails will land when you receive them:


  1. Social: messages from social networks, media-sharing sites, online dating services, and other social websites
  2. Promotions: deals, offers, and other marketing emails
  3. Primary: person-to-person conversations and messages that don’t appear in other tabs



Google automatically sorts your inbox into these tabs using its special algorithms. The tabs do give you a convenient way to automatically sort your inbox according to Gmail’s preset categories and get notifications at a glance for when new emails come in. The social tab is not so much of a problem. it is cut a dry as to what will land in there. The challenge is getting your email’s into your prospects Gmail Inbox.


Here Are Some Tips for You…..

Emails Into Gmail Inbox


Tip # 1

Keep it Informative

It’s natural to want to pitch your products whenever you send out an email. If you do that, though, your emails are going to end up in the Promotions tab each and every time. Instead of going crazy with promotions, send out informative emails that don’t scream “Promotional Material.” Send something that you have learned, or something about your life’s story.

Tip # 2

Go with a Single Link

Gmail analyzes the number of links in emails when determining where to file emails away. If your emails have multiple links, there is a good chance you’ll end up in the Promotions tab. To be on the safe side, stick with a single link in the body of the email. This adds an additional benefit to your email marketing campaign as well. It helps you create a focused, click-worthy campaign. Research shows that emails that have a single call-to-action have higher conversion rates.

Tip #3

Create Emails that Read Like Personal Notes

I’ve noticed that marketing emails that land in my inbox look a lot like personal emails. If I don’t look closely, I could almost be fooled and think they’re from a friend.When you create a personalized email it will you to the next level. If you do this the right way, two things will happen. First, of course, your messages will end up in Gmail inboxes, which is the Holy Grail of email marketing.Second, your conversion rates are going to increase.The amount they increase depends on how good you are at this. If you’re great at it, expect to see your conversion rates go through the roof. Just ask the marketing team at They sent a targeted offer to one of their email segments and their conversion rates grew by 208%.


Tip # 4

Send Content People Are Looking For

Here’s the sad fact: Sometimes, you can do everything right, and your email will still end up in the Promotions tab.That is just the way it goes.Fortunately, you can combat this by sending content that people are looking for.Let me explain. I subscribe to countless lists. If I were to go through email, I would probably find that I’m on 30 or so different lists.Do you know how many lists I actually care about?Two.I know when the emails are coming in from those lists, and if I can’t find them, I look in my Promotions tab. Then, I drag them over and add them to my inbox. Once I do that, Google knows that I want them in my inbox. If you can create emails that people want to read, they’ll make sure they receive them in their inboxes.So how do you create emails that people want to read?Include tips, tricks, and useful information that people don’t get anywhere else. Make your emails the go-to place for inside information.

To Your Success,

Steve Clausell

Steve Clausell

How To Make An Image Clickable

How To Make An Image Clickable

This video is about how to make an image clickable

Steve Clausell

Steve Clausell

How To Turn Email Subscribers Into Customers

How To Turn Email Subscribers Into Customers

Email Subscribers Into Paying Customers

How To Turn Email Subscribers Into Customers

So you’re starting to get subscribers on your email list. You’re drawing them in with great content and a series of opt-ins that promise solutions to their problems. So how do you turn subscribers into customers?



So What’s Next?

It’s all well and good having an email list bursting at the seams, but what’s the point if you’re not able to turn those subscribers into customers?

For any small business, the key goal of an email list should be creating connections and, during that process, you should pick up customers.

It’s really not enough to sign people up onto your list and then just hope, pray, and wish they buy something from one of your unconnected blasts you send out every now and again.

You’d think businesses would be done using this tactic. They should know Customers want to build a relationship with a brand and feel like the business totally gets them and their pain points. This is how you can turn your subscribers into customers.

Sounds a bit abstract right? Build relationships = avid fans and customers.

But how do you get to that point? How do you start building relationships with your subscribers in a way that makes them want to hit that “buy” button? How do you continue connecting with them over a long period of time?

Today, I’m going to delve into three key ways you can do this. These strategic techniques are becoming more and more common in the email marketing world because they work. Because they create connections and resonate with prospects.

  1.  Nurture Your Subscribers

This also sounds a bit abstract, right?

Let’s dig deeper into what nurture really means when it comes to email marketing.

Think about it this way. Would you be more likely to buy from a business who hit you with a sales email three months after you subscribed?  Or, would you be more likely to buy from a business who emailed you once a week with thoughtful emails, and then hit you with one or two soft pitches a couple of weeks later?

I think I can take a guess at your answer.

Nurturing is about three things:

  1. Being consistent with your messages. This means sending regular emails and being consistent with your tone and what you send. If you start sending friendly, colloquial emails about dog toys and then suddenly switch to sending corporate emails about finances, your subscribers are going to be confused and lose trust in you.
  2. Understanding your subscribers’ needs. This means knowing what it is your subscribers need help with. Then you have to send them emails that show you understand their issues and that offer solutions to those problems.
  3. Focusing on your subscribers, not your business. A lot of brands make the mistake of sending emails out that are all about them. This is a rookie error. Instead, your emails should focus on your subscribers and their needs.



So how can you nurture your subscribers?

Drip campaigns are great for this because once they’re set up, they pretty much run all by themselves.

With the write autoresponder you can easily set up a 5 or 7-part drip sequence. You can trigger it to go out when someone signs up to your list. Within this sequence, you want to be consistent with your copy and your message, show that you understand your subscribers’ needs, and focus on them not you.

Your email sequence may look something like this:

  1. Introductory email asking subscribers to reply with their biggest struggle
  2. A brief overview of your story and why you’re the person to help them solve their problems (focus on them, and how your expertise can help your subscribers)
  3. A link to a blog post that answers a big question you get a lot from subscribers
  4. A soft pitch for your product, sharing the benefits and what your subscribers’ lives will look like after they purchase it
  5. An exclusive blog post that answers another key question subscribers have about your industry or product

Email Subscribers


2.  Engage Your Subscribers

Next, you should be engaging your subscribers. That means not just sending out links to your blog posts – otherwise they might as well not have signed up for your list and instead just added your RSS feed to their reader.

Becoming a subscriber should feel special. It should feel like being part of an exclusive club or community, so you want to engage your subscribers.

A selection of emails from Elle & Company – note how they dig behind the scenes: “You probably don’t know this about me”, but also focus on the subscriber: “Your first step to freelance freedom.”There are a few ways you can do this:

  • Send out exclusive, behind-the-scenes stories. Show them what goes on in your business that other people don’t get to see.
  • Create content especially for them. Think e-books, worksheets, and guides that only subscribers can access.
  • Create a literal community. Invite them to become part of a group, like a FB group or a Slack group where they can interact with other subscribers who have the same pain points and needs as them.
  • Keep producing big content. This content continuously shows your expertise and builds trust among your subscribers – one of the most important things when it comes to turning them into customers.




3.  Hone in On Their Specific Needs

You’ll start to find that not all of your subscribers have the exact same needs. Some might just be at the start, and some might be semi-experts that just need a push in the right direction.

This means that sending out uniform emails to everyone is likely to alienate certain groups. If you’re sending beginner-style guides to people who are almost experts, they’re going to tune you out.

So how can you hone in on the specific needs of each subscriber?

  • Segment your list. That means instead of having one big list, you have lots of little lists that are divided up by interests and needs.
  • Ask subscribers to click a certain link to show which category they fall into so you can determine what kind of emails they’d prefer to receive.
  • Craft individual content for each of these lists that really taps into their specific needs.


This might seem like a time-consuming activity, but it’s incredibly effective. When a subscriber can nod along to what you’re saying and feel like you’re speaking directly to them, they are 10 times more likely to buy from you.

So there you have it: three key ways you can turn subscribers into customers. It’s not about bombarding them with sales emails, it’s about building relationships and connecting with them. When you can do this, the sales will start to come in thick and fast.

Now It’s Your Turn…


Now you know the methods to turn subscribers into customers. But you are going to need an autoresponder software to actually implement these techniques.

Luckily for you Sendlane™ is currently offering a free trial of our email marketing software!

Please Like…Share….Comment

To Your Success,

Steve Clausell

Steve Clausell