5 Mistakes That Ruin Your Landing Page Conversions



5 Mistakes that Ruin Your Landing Page Conversions


Landing pages are important, but often receive too little attention for optimization.

It might just be one page in a massive marketing strategy, but if it isn’t effective, building a email list is nearly impossible.

Here are some of the most common mistakes I see that ruin landing page conversions.

1) You Have an Unclear Call-To-Action

A clear call-to-action is probably the most important element of an effective landing page, yet somehow, 53% of websites don’t have one that stands out to visitors within three seconds.

Landing page visitors need to be told what to do immediately, or they’ll just back away.

Here are some tips to improve your CTA’s visibility:

  • Make sure it’s above the fold
  • Have the colors stand out from surrounding elements
  • Don’t be generic (CTAs like “Click Here” or “Buy Now” often fail to inspire action)

Since clicking your CTA button is the ultimate action you’re seeking with a landing page, I highly recommend split testing it. Test out different colors, text, size, and position on the page to see which elements drive the most conversions.

     2) You Ask for Too Much Information

It can be tempting to ask for all sorts of information from leads as part of your sign up form. Get their full name, age, address, phone number, business size and more — then you can use these as segments in your email marketing message.

But ask for too much information, and a lot of people will think the signup isn’t worth it.

Avoid this conversion killer by asking for as little information as possible. Just a name and email address will do the trick.

Then, you can follow up with your leads in your marketing emails, offering more valuable content in exchange for more information.

When subscribers click to download the content, Slides could ask for a little bit more information for segmentation, such as a phone number or business size.

     3) You Provide Too Much Information

In general, brief copy on landing pages tend to convert better. Offer too much information about your product or service, and you might just overwhelm visitors.

But visitors can scroll on to get more information about our service below the fold if they want.

Your ideal landing page length really depends on your business and purpose. Neil Patel says your landing page correlates with your sales price. High dollar items usually require more information to convince people to convert.

     4) It’s Not Relevant to Your Ads

Yes, it is a pain to create a unique landing page for every ad you put out there. But I’ve noticed even some of the biggest brands lose big by linking ads to landing pages that aren’t relevant.

Here’s some advice to avoid the problem:

Tell people what to expect.

Make sure your advertisement communicates the actual goal of your landing page, so there’s no surprises. If your goal is to get people to sign up for an account on your website, say so in the ad.

Use the same language.

Don’t give visitors any reason to scare away from your landing page by drastically changing your language and messaging from what they saw in the ad.

For example, if your ad invited visitors to download a white-paper, don’t refer to it as a report on your landing page.

Meclads found that actually using the same keywords on your landing page and ad can increase lead generation by 144%.

     5) It Isn’t Mobile Optimized

Mobile traffic passed desktop traffic for the first time in history back in 2014. So if your website (and its landing pages) aren’t optimized for mobile reading, you’re already behind on the game.

Now It’s Your Turn…

Make sure your adjust your landing pages to make sure that you don’t have any of the above issues

Yours Truly,

Landing page conversions



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